Iiiiiiiit's almost heeerrre! The Bella Twins are launching their new brand: Birdiebee. If you watch Total Divas, you already know that Brie and Nikki have been working on this for some time and it's finally happening! Birdiebee is a lingerie line created by the ladies with a unique pay-it-forward component. Make sure to follow the brand's official twitter: @birdiebee for as-it-happens info on the launch.
Update 7.30.16: For every pair of undies purchased, the brand will donate one to a girl in need. Brie and Nikki are currently planning a September launch, to coordinate with Fashion Week.
Update 3.10.17: Finally, a bit of news! The ladies are working on their branding for this line so that it not only is about the product - the long-awaited lingerie -, but also has a feminine care aspect, offering information and inspiration. They intend to launch the line in Fall 2017.
Update 7.16.17: Nikki wore some of the line as part of her ESPY's outfit a few days ago, which seems to confirm the fall launch timeline. Fingers crossed!
Update 11.4.17: BirdieBee is here! And shoppable :) More info and link HERE.
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